Our approach
Use machine learning to understand which activities have led to successful outcomes and which have not. Combine these algorithms with a rich dataset to get a robust understanding of what really drives your KPIs and how to maximise them.
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Unlocking Growth Potential
Get clear understanding on how to optimise your marketing budgets, product range and pricing strategies. Decide which new innovations to support or how to maximise your team’s performance. BNM can help reduce waste and deliver greater incremental impact.
Decisions based on science
Get the confidence required to make decisions that are tailored to your needs. Optimise your strategies based on each market, regions, category. Play out what-if scenarios to simulate different strategies and get ahead of the curve.
Delivering substantial returns
Optimising your strategies is more than just tweaking a few details. Small continuous improvements will lead to compounded gains in the long run.
How can we help?
Keeping the same marketing budget but reallocating spends to maximise their effectiveness can typically increase Marketing Return on Investment by 10 – 20% without having to spend more.
Tweaking a £20m campaign can result in an extra £2m - £4m revenue.
Applications
- Learn from past successes & failures in marketing to understand how to optimise future campaigns
- Understand sales responsiveness to changes in pricing & promotions to optimise revenue and profit
- Use data and AI to uncover true profiles of your customers for better targeting
- Identify employees who are most at risk of leaving to reduce churn and keep valuable employees
- Combine availability and sales data across time to understand how to optimise product range
- Discover white space for innovation by mapping out sales rates by product types at different price points
- Use AI to search for evidence of softer skills among job applicants and remove bias
Address
info@bnmanalytics.com
4th Floor, Radius House,
51 Clarendon Road, Watford, WD17 1HP
Tel:
